Tractor maker Escorts today announced the launch of ‘Jai Kisan' series of tractors for Punjab and Haryana.

The new range of tractors will come in five categories, which are specialised in various farm applications as well as land development activities.

"The launch brings us closer to the philosophy of empowering Indian farmers by providing solutions that enhance productivity and improve quality of life in rural areas," said company's Executive Director and CEO Rohtash Mal.

"Farm mechanisation is the need of the hour and a prominent vector that will enhance farm productivity and profitability. With the advent of newer applications across cropping cycle as well as use in commercial applications, there is a need for tractors to be customised and specialised to maximise profitability," he said.

Mal said Punjab and Haryana contributed 20% of the company's total sales.