Live Markets »News & Advice»Most Read»Most Read Details
Most Read Details
Back

Gillette India: High selling costs to hurt margins

Sarath Chelluri/Mumbai 24 Aug 10 | 12:55 AM
Related to : Gillette India Ltd
 Gillette India Ltd
tradenow

BSE   10 Feb 12 | 12:00 AM

1978.40  -1.6 (-0.08%)

NSE   10 Feb 12 | 12:00 AM

1994.90  12.35 (0.62%)

Gillette India, a subsidiary of US-based P&G, reported a mixed performance for the June quarter. The maker of grooming products saw its sales increase by around 35 per cent during the quarter on the back of the stable performance of its razor division (Gillette), and higher growth rates from oral care (Oral-B) and batteries (Duracell) businesses.

Razors & blades, which constitute more than two-thirds of revenues, grew about 25 per cent, while other businesses grew faster. A rollback of excise duty cuts from March this year could be partially responsible for the relatively slower sales growth in grooming products.

Related Stories

    No Related Stories Found

On the profitability front, the company did not have the same fortune. In the June quarter, the company's profits dwindled by about half, compared to the same quarter last year. The main reasons were increases in raw material and inventory costs. Advertising and promotional costs also tripled on account of higher advertising in the personal care market for its existing products as well as new products.
 

ROBUST TOPLINE GROWTH
In Rs cr Q4 FY10 Q4 FY09 FY10
Net Sales 251.5 184.0 852.5
EBITDA 33.3 61.5 225.3
Net profit 18.6 38.1 137.1
EPS (Rs)  -   -  42.1
Year ending is June                                    Source: Capitaline

Overall, operating expenses zoomed about 70 per cent, pulling down net profits as well as profit margins (net profit margins came off to 7.5 per cent, compared to 20 per cent last year). The parent company's desire to grow faster in emerging markets could see higher investments and new product launches in Gillette India, which augurs well for the company.

The stock has slipped by Rs 100 after results were announced and is trading at 44 times its 2009-10 earnings, which is higher compared to peers. Premium valuations, which have been the case for a long time, is due to the high entry barriers (in grooming products) as well as high promoter holding of 88.7 per cent. With the long-term growth story intact, investors may consider the stock on dips.

Be the first to comment


Leave a reply


Name:  
Email: *  
Comment: *
(Max. 1000 characters)
 
Word Verification: *  
  Comment  

Sensex

Company Price Gain (%)
Tata Steel475.005.30
Bajaj Auto1,736.552.10
Wipro448.100.80
TCS1,230.550.29
ITC203.200.17

Poll

Do you expect the markets to continue their up move in February?



Online Portfolio

You can create Online Portfolio here using the below button.